The accounting profession is undergoing significant changes, necessitating firms to adapt to evolving client needs. During the sixth annual Accountant Partner Council, industry leaders discussed the pressing talent shortage, with Matt Gardner, chief executive of Hiline, stating: “The shortage of incoming talent isn’t a new problem, and it isn’t going away any time soon.” Innovative recruitment strategies and partnerships with technology firms were highlighted as essential for overcoming these challenges. Heidi Pelczar, chief operating officer of Your Part Time Controller, emphasized the importance of feedback in technology partnerships, noting: “Having a technology partner that asks for feedback is a great first step.” The rise of artificial intelligence and client advisory services (CAS) presents new opportunities for accountants to enhance their roles and provide greater value. Sharon Bernman, CPA at Rehmann, remarked, “Clients recognize the significance of this technology and want to see that we’re using all the tools at our disposal.” Embracing change and innovation is crucial for the future of the accounting industry.
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