The average growth rate for accounting and financial services firms has decreased from a peak of 13% to below 10%, marking the lowest level in five years, according to a recent study by Hinge Marketing. The study surveyed 133 firms, revealing that high-growth firms achieved a median growth rate of 33.4%, while average-growth firms grew by 9.6%, and no-growth firms contracted by 10%. High-growth firms are investing 9% of their revenue in marketing, nearly double that of no-growth firms, and are leveraging artificial intelligence tools for content creation and market research. “The vast majority of firms across all growth categories use LinkedIn,” the study noted, highlighting the importance of social media in their marketing strategies.
