AI to drive entertainment and media growth

The global entertainment and media industry is projected to reach $3.5trn by 2029, driven by the increasing use of AI in advertising, according to PwC’s Global Entertainment & Media Outlook 2025-29. The industry is expected to grow at a compound annual growth rate of 3.7% until 2029, with non-digital categories like live events also contributing to this growth. Digital formats are anticipated to account for 80% of overall ad revenue by 2029, with connected TV ad revenue projected to reach $51bn. Additionally, video game revenue is expected to grow to approximately $300bn by 2029.