US consumers are “ready to open their wallets this holiday season,” the Conference Board has said ahead of Black Friday on November 29th. A survey by Morgan Stanley found that 35% planned to spend more this holiday season – but nearly two-thirds of shoppers said they would pass on a purchase if an item is not adequately discounted, meaning a price cut of more than 20%. “It’s gonna be a good year, but I don’t think that growth is going to be spectacular because consumers are still under pressure,” predicted Neil Saunders of GlobalData. “There is still a perception among consumers that things are quite difficult,” Saunders continued. “So people are being quite cautious and careful in their spending.” He also noted that mooted Trump administration tariffs are not on consumer radars for the 2024 season.
US consumers to bargain hunt on Black Friday
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